n8 automation, most commonly referring to the platform n8n, is a source-available, fair-code workflow automation tool designed for technical users who need more power and flexibility than typical no-code platforms offer. It provides a visual, node-based canvas where you can build multi-step workflows connecting hundreds of applications and services. What truly sets n8n apart is its ability to seamlessly blend a drag-and-drop UI with the precision of custom code (like JavaScript and Python), alongside robust AI integration and the critical option to self-host for complete data control.
What Exactly is n8 Automation (and Yes, We Mean n8n)
First, let’s clear the air. If you’re searching for “n8 automation,” you’ve almost certainly landed in the right place. The platform is officially named n8n, which the founder says is short for “nodemation” (a portmanteau of node and automation) and is pronounced “n-eight-n.” It’s a name that perfectly captures its essence: building automations by connecting nodes.
I’ve been in the automation space for years, and I’ve seen teams hit a wall with simpler tools. They’re great for linear, A-to-B tasks, but what happens when you need conditional logic, data merging from multiple sources, or an API that isn’t officially supported? That’s where n8n shines. It’s not just a no-code tool; it’s a low-code platform that acts as the perfect bridge between user-friendly interfaces and the raw power of custom scripting.
Think of it like this: If other tools give you a pre-built car, n8n gives you a high-tech LEGO Technic set. You can use the standard pieces and instructions, or you can grab custom parts and engineer something uniquely suited to your needs.
The n8n Difference: Why Technical Teams Love It
So, what makes developers, IT Ops, and other tech-savvy pros gravitate toward n8n? It comes down to a few core principles that respect a technical mindset.
The Power of the Node-Based Canvas
Everything in n8n happens on a visual canvas. You start with a trigger node (e.g., “When a new row is added to Google Sheets” or a simple webhook) and then connect subsequent nodes to perform actions. Each node is a distinct step—it might be fetching data, transforming it, making a decision, or sending it to another service.
This visual representation is incredibly intuitive for debugging. You can see the data flowing from one node to the next, inspect it at every stage, and pinpoint exactly where a process went wrong. No more digging through obscure text logs!
Code When You Need It, UI When You Don’t
This is the killer feature, in my opinion. While n8n has over 500 integrations (or “nodes”), you’ll inevitably encounter a niche service or a custom internal tool without a dedicated node. No problem. You can use the HTTP Request node to interact with any REST API by simply pasting in a cURL command or configuring the request manually.
Need to perform a complex data transformation that the standard nodes don’t cover? Just drop in a Code node and write a few lines of JavaScript or Python. You can even install npm packages! This flexibility means you’re never truly stuck. You have an escape hatch to solve any problem, a safety net that pure no-code platforms just don’t provide.
Self-Hosting: Your Data, Your Rules
Let’s be honest about this: in an era of heightened data privacy concerns, sending sensitive customer or company data through a third-party cloud service can be a non-starter for many organizations. n8n directly addresses this with its source-available model. You can download and run your own n8n instance on your own infrastructure—be it a Docker container on a local server or a virtual machine in your private cloud.
This means you can run automations in a completely air-gapped environment, ensuring your data never leaves your control. For SecOps, healthcare, and finance, this isn’t just a feature; it’s a requirement.
A Real-World n8 Automation Example: Supercharging Lead Management
Theory is great, but let’s see how n8 automation works in practice. Imagine a B2B company that gets leads from a form on its website.
The Goal: Qualify, enrich, and route new leads automatically to save the sales team hours of manual work.
Here’s what the n8n workflow could look like:
- Trigger (Webhook Node): The website form submits its data to an n8n webhook, instantly kicking off the workflow.
- Enrichment (HTTP Request Node): The workflow takes the lead’s company domain and uses an enrichment API like Clearbit or Hunter to find the company size, industry, and tech stack.
- AI Qualification (AI Agent Node): The enriched data is fed to an AI model (like OpenAI’s GPT-4) with a specific prompt: “Based on the following data [company size, industry, tech stack], is this a high-quality, medium, or low-quality lead for our business? Respond with only one word: HIGH, MEDIUM, or LOW.”
- Routing (IF Node): A simple IF node checks the AI’s output:
- If HIGH: It creates a new Deal in HubSpot, assigns it to the senior sales rep, and sends an urgent Slack notification to the
#hot-leads
channel. - If MEDIUM: It adds the contact to a Mailchimp nurturing sequence and creates a follow-up task in Asana for one week later.
- If LOW: It simply adds the lead’s email to a general newsletter list in a Google Sheet and ends the workflow.
- If HIGH: It creates a new Deal in HubSpot, assigns it to the senior sales rep, and sends an urgent Slack notification to the
This single workflow transforms a manual, error-prone process into an efficient, intelligent system that ensures the most valuable leads get immediate attention.
n8n vs. The Competition: A Quick Comparison
How does n8n stack up against other big names in the integration platform as a service (iPaaS) space?
Feature | n8n (n8 Automation) | Zapier | Make (formerly Integromat) |
---|---|---|---|
Target Audience | Technical Users, Developers | Non-technical, Business Users | Business Users, some Tech |
Self-Hosting | ✅ Yes, core feature | ❌ No | ❌ No |
Code Flexibility | High (JS/Python nodes) | Low (only in specific plans) | Medium (less flexible) |
Pricing Model | By Workflow Execution | By Task (step) | By Operation (step) |
Complex Logic | Excellent (branching, merging) | Limited (linear focus) | Good (visual branching) |
Ready to Start Your First n8 Automation?
Getting your feet wet with n8n is surprisingly easy. For a quick test drive on your own machine, you can run a single command in your terminal (if you have Node.js installed): npx n8n
.
This will spin up a temporary instance right on your computer. From there, I highly recommend exploring the pre-built workflow templates. They are a fantastic way to learn the ropes and see best practices in action without starting from a blank canvas. Whether you want to back up your database to Google Drive or build an AI chatbot for Discord, there’s likely a template to get you started.