- Rewaa has raised USD 45 million in a Series B round to scale AI-driven automation for small and medium-sized businesses.
- The retail-tech platform will invest in AI and product development to accelerate automation for SMEs across Saudi Arabia and the region.
- The financing signals growing investor interest in MENA retail-tech and the digital transformation of local merchants.
- The move could widen the gap between automated platforms and traditional SME operations if rivals don’t act quickly.
Saudi’s Rewaa Raises USD 45M to Build AI Automation for SMEs
Rewaa, a Saudi retail-technology platform, has announced it raised USD 45 million in a Series B funding round aimed at scaling AI-driven automation tools for small and medium-sized enterprises (SMEs). The injection of capital is positioned to accelerate the company’s product roadmap and expand its footprint as local merchants adopt automated retail and back-office solutions.
What the funding will be used for
According to the company announcement, the proceeds are earmarked for accelerating AI development, expanding product capabilities, and scaling operations to support a larger base of SME customers. Rewaa plans to use the capital to improve automation across inventory management, order fulfillment, and customer engagement workflows — areas where AI can reduce manual labor and errors for small retailers.
Why SMEs are the focus
SMEs form a critical part of Saudi Arabia’s retail ecosystem but often lack access to advanced automation and analytics. By tailoring AI-driven tools to the specific needs of these businesses, Rewaa aims to boost efficiency, lower operating costs, and help merchants compete in an increasingly digital market. For many small retailers, adopting automation can mean faster inventory turns, fewer stockouts, and simpler day-to-day operations.
Market implications and investor signal
A successful $45M Series B for a regional retail-tech platform underlines investor confidence in the MENA startup scene and the commercial case for SME automation. The round likely reflects expectations that automated, AI-enabled platforms will capture significant share from legacy processes. For competitors and market observers, the financing serves as a warning: the pace of digital transformation in retail is accelerating.
What this means for merchants and rivals
For merchants, Rewaa’s funding could translate to faster product releases, better customer-facing features, and more integrated automation options. For competitors, it raises the bar — companies that fail to invest in AI and seamless automation risk being left behind as more cost-effective, tech-enabled solutions reach scale.
Next steps and outlook
Rewaa’s immediate priorities are expected to include hiring AI and product talent, rolling out enhanced automation modules, and deepening its presence across Saudi Arabia and neighboring markets. As adoption grows, observers will watch whether Rewaa can deliver measurable ROI for SMEs and sustain momentum amid rising competition in regional retail-tech.
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