- Broadridge Financial Solutions has acquired a minority ownership stake in Utah-based DeepSee, a firm focused on agentic AI.
- Broadridge will begin deploying automated email orchestration tools powered by DeepSee’s agentic technology across its financial-services workflows.
- The move signals growing institutional confidence in autonomous AI agents, but raises compliance, privacy and control concerns.
Broadridge invests in DeepSee to accelerate agentic AI use
Broadridge Financial Solutions has taken a minority ownership position in DeepSee, a Utah-based startup developing agentic artificial intelligence — autonomous software agents that can act across systems and execute tasks without step-by-step human instruction. As part of the partnership, Broadridge will begin rolling out automated email orchestration tools powered by DeepSee’s technology across its financial-services operations.
What Broadridge is deploying
The initial deployments are focused on email orchestration — automating client and investor communications, routing and follow-ups — but the partnership points to broader ambitions. Agentic AI can coordinate between calendar systems, client portals, CRM platforms and compliance workflows to reduce manual effort and speed response times for broker-dealers, asset managers and other Broadridge clients.
Why this matters for financial firms
Broadridge is a major infrastructure vendor for financial services. Its endorsement of agentic AI via investment and product deployment serves as social proof that autonomous agents are moving from experimental labs into production-grade financial workflows. For firms that rely on Broadridge, the change could mean faster client interactions, lower operational costs and more consistent message delivery — benefits that can compound at scale.
Risks and regulatory considerations
The use of agentic AI in regulated industries raises inevitable concerns. Automated email orchestration must adhere to recordkeeping, archiving, consent and anti-fraud requirements. Financial firms and vendors will need clear oversight and human-in-the-loop controls to prevent erroneous communications, data leakage or inappropriate decision-making by agents. Privacy and vendor-risk management will be central to adoption discussions.
Industry context: confirmation of a wider trend
This move reinforces a broader industry trend: large incumbents investing in or partnering with specialized AI startups to accelerate automation. For observers who expected financial firms to be cautious, Broadridge’s step confirms that adoption is accelerating. For competitors and clients, there is potential FOMO — delaying similar initiatives could leave organizations behind on efficiency and client experience.
Outlook and what to watch next
Expect incremental rollouts and pilot programs focused on clearly measurable workflows, like email orchestration and client servicing tasks. Watch for guidance from regulators and for public reporting by Broadridge and DeepSee on performance, compliance safeguards and customer outcomes. The balance firms strike between automation gains and governance will shape how quickly agentic AI becomes standard in financial services.
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