• Consensus announced a strategic partnership with NewEdge Growth to accelerate B2B revenue using RevOps and AI-powered demo automation.
  • The alliance pairs Consensus’s demo automation platform with NewEdge’s RevOps and go-to-market expertise to reduce friction in sales demos.
  • Companies can expect faster, more personalized demos, tighter sales and marketing alignment, and shorter time-to-pipeline.
  • The move targets common demo and handoff problems that often cost B2B sellers deals and slow revenue growth.

What happened

Consensus, a company known for demo automation, announced a strategic partnership with NewEdge Growth, a RevOps and go‑to‑market consulting firm. The agreement centers on combining Consensus’s AI‑driven demo automation capabilities with NewEdge’s RevOps frameworks to help B2B sellers accelerate revenue and improve conversion across the sales funnel.

Why the partnership matters

Sales demos remain a critical but often inefficient part of B2B buying. Manual demos, inconsistent messaging, and slow handoffs between marketing and sales create friction that lengthens sales cycles and costs deals. By pairing an automated, AI‑personalized demo platform with RevOps expertise, the partnership aims to tackle those exact problems:

  • Faster buyer experiences: Automated demos can be delivered on demand and tailored to buyer intent, reducing wait times and repetitive live demos.
  • Better GTM alignment: NewEdge’s RevOps playbooks should help ensure technology and processes work together, closing gaps between marketing, SDR/BDR teams and closers.
  • Repeatable revenue motions: Standardized demo workflows and measurement can create cleaner pipelines and clearer KPIs for revenue teams.

What customers should expect

The companies say the joint offering will focus on reducing demo friction and shortening time‑to‑pipeline for B2B sellers. For buyers, that should mean more relevant, self‑served demo experiences; for sellers, fewer manual tasks and clearer data to prioritize outreach.

Businesses should watch for practical outcomes rather than promises: reduced demo handoff errors, higher demo-to-opportunity conversion, and improved forecasting accuracy—common pain points RevOps consultants typically target. Companies evaluating demo automation or RevOps help can expect combined advisory services, integration guidance, and implementation support aimed at producing measurable revenue impact.

How this fits broader market trends

The deal follows a wider shift in B2B tech toward automating high‑volume, low‑complexity interactions and using AI to personalize at scale. Combined technology and RevOps partnerships are becoming more common because tech alone doesn’t fix process gaps—successful adoption usually needs operational playbooks and change management.

What to watch next

Look for case studies or pilot programs from early customers that quantify demo automation’s impact when paired with RevOps. Measurable signals to watch include demo engagement rates, demo-to-opportunity conversion, and shortened sales cycles. If those metrics move, the partnership could become a model for how automation vendors and RevOps consultancies work together to drive revenue.

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