• Selfotix has launched Self Agent, an agentic AI that automatically builds complete web automation workflows.
  • The feature promises to eliminate manual configuration and reduce technical barriers for users.
  • Self Agent aims to speed deployments, lower the need for coding skills, and make automation accessible to more teams.

What Self Agent does

Selfotix’s new feature, Self Agent, is described as an agentic AI that can instantly create end-to-end web automation workflows. Rather than requiring users to drag, drop and wire together individual automation steps, Self Agent generates the complete workflow automatically — removing routine configuration tasks and technical friction.

The term “agentic AI” generally refers to systems that can take autonomous actions to achieve a goal. In this case, Self Agent analyzes the user’s intent and the target web tasks, then assembles the sequence of steps, triggers and actions needed to run the automation.

Why this matters

Automating the workflow creation process addresses two persistent problems:

  • Time and complexity: Building integrations and web automations often requires hours of manual setup or specialist knowledge. Automating that step can cut implementation time and lower the skill barrier.
  • Accessibility: Teams without dedicated developers or integration engineers can more easily adopt automation, which increases productivity across departments such as marketing, sales, and operations.

For businesses, that could mean faster rollouts of automation projects and less dependency on technical resources. For individual users and small teams, it means fewer points of friction when trying to turn repetitive web tasks into reliable automated processes.

How teams might use it

Self Agent is positioned for common web automation scenarios: scraping or collecting web data, moving information between web apps, triggering actions based on web events, or filling and submitting web forms as part of a larger workflow. Because the feature builds the workflow automatically, teams can iterate faster: validate a flow, adjust a requirement, and regenerate the automation instead of starting from scratch.

Potential caveats and considerations

While agentic AI can dramatically speed up setup, organizations should still treat generated automations like any other software asset. Recommended precautions include:

  • Verifying data accuracy and business logic before deploying to production.
  • Reviewing security and access permissions for any connected web apps.
  • Monitoring automated runs to catch edge cases or failures early.

These steps help prevent errors and ensure automations behave as intended once they are deployed at scale.

Bottom line

Selfotix’s Self Agent promises to remove manual configuration and lower technical barriers, making web automation faster and more accessible. If it performs as described, the feature could change how teams adopt automation by shifting effort away from wiring flows and toward designing outcomes and oversight.

Image Referance: https://www.lansingstatejournal.com/press-release/story/980585/selfotix-launches-self-agent-an-agentic-ai-that-instantly-builds-web-automation-workflows/