• Sidekick Tools is adding Depop OTL and WhatNot follow features to its automation ecosystem.
  • The update expands support beyond Sidekick’s core marketplaces and boosts AI-driven workflows.
  • The changes are aimed at resellers who manage multichannel operations at scale and want less manual work.

What Sidekick announced

Sidekick Tools has announced upcoming platform updates that will bring Depop-specific OTL functionality and a WhatNot follow feature into its automation ecosystem. At the same time, the company says it is strengthening its AI-driven workflows to better support resellers running multichannel operations at scale.

Why it matters to resellers

For sellers who list across marketplaces, even small workflow improvements can save hours each week. Sidekick’s expansion beyond its core marketplaces signals a push to cover channels that attract fashion resellers and live-auction communities — merchants who often juggle inventory, listings and customer messages across several apps. By targeting Depop and WhatNot specifically, Sidekick is addressing two growing seller communities that demand tailored automations.

What to expect from the updates

Sidekick has positioned these changes as an ecosystem expansion plus an AI upgrade. While the company has not released full technical details, the announcement frames the work in two parts:

  • New marketplace-specific features: Depop OTL and WhatNot follow are listed as upcoming additions designed to extend Sidekick’s reach beyond its existing marketplace integrations.
  • Stronger AI-driven workflows: Sidekick says it will improve AI capabilities that help resellers scale multi-channel operations, implying better automation for repetitive tasks and decision support.

Potential benefits and use cases

Resellers could see benefits like reduced manual cross-posting, more consistent listings across channels, and faster reaction to market changes — all of which support higher volume operations. The WhatNot follow feature may help sellers better engage with live-auction audiences, while Depop-specific tools could streamline workflows for fashion and vintage sellers who rely on that platform.

What we don’t know yet

The announcement is light on specifics: Sidekick hasn’t published exact release dates, pricing changes, or the precise scope of AI features. Early adopters should watch for official release notes and documentation to learn how the new tools integrate with current workflows and whether migration or onboarding will be required.

How sellers should prepare

Sellers who rely on multiple marketplaces can start by auditing their current workflows and identifying time‑consuming tasks that might be automated. When Sidekick publishes details, compare the new Depop and WhatNot features against those pain points to decide whether to enable them immediately.

Bottom line

This update positions Sidekick Tools to better serve resellers operating across newer marketplaces and live-auction platforms while leaning into AI to handle scaling complexity. For multichannel sellers, the changes could reduce manual work — but the full impact will depend on the final feature set and integration depth.

Image Referance: https://www.guardonline.com/news/national/sidekick-tools-announces-upcoming-depop-otl-and-whatnot-follow-features-alongside-ai-updates/article_bff78fd6-1d98-5709-9baa-e834023b564a.html